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Own a World Gym Franchise
 
 
The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of "Muscle Beach" in Venice, CA. Joe was one of the original ringleaders of Muscle Beach. In his prime, he toured with Mae West, and was at the heart of the cozy connection that has always existed between the Muscle Beach fitness scene and the celebrity of Hollywood. Joe blazed a trail followed later by the likes of Arnold Schwarzenegger, Lou Ferrigno, and Dave Draper to name just a few - all of whom had significant Hollywood careers and an intimate connection to and love for World Gym. Since that time, World Gym has evolved into an internationally recognized brand that has captured the imagination of people around the globe. Given its storied past, it is no surprise that World Gym is one of the most celebrated fitness brands in the world today.
 
GLOBAL FAMILY
World Gym is globally renowned for defining and upholding the virtues of true fitness excellence. By becoming a part of the World Gym family, you are connecting to over 200 locations worldwide (and counting).
 
RELATIONSHIP WITH WORLD GYM OWNERSHIP
The owners of World Gym are committed to the success of their Franchisees and the strength of the World Gym brand. We offer a direct connection with the owners and top management, and work with our Franchisees to help to improve your business.
 
WEBSITE AND SOCIAL MEDIA
We provide turnkey social media and web content. As a World Gym franchisee, you will receive:
 
Unique URL's Email/Blog/Microsite templates and assets Online sales drivers Lead generation promotions and special events section designs Photo and video galleries Social Media Strategies Search Engine Optimization Tools
 
These services will help to nurture your business improve communications both on and offline.
 
VENDOR NETWORK
World Gym extends our existing relationships with established vendors to ease the process of choosing your partners. We research, select, and continually reevaluate the best and highest quality vendors in the industry to provide pre-negotiated pricing and ensure quality warranties and customer service.
 
WORLD GYM BRANDED APPAREL
Branded apparel and accessories are an excellent revenue driver for gym owners. Branded merchandise also helps to create brand awareness for your gym and the World Gym family. World Gym apparel can also be localized to include your gym's city or neighborhood name.
 
WORLD GYM BRANDED SPECIALTY PROGRAMS AND PROFIT CENTERS
We are continuously looking to add new programs that enhance member gym experiences. We offer the exclusive World Group X exercise programs and the Barbell Cafe as key incremental profit opportunities for franchisees.
 
BRANDING, MARKETING, AND SALES SUPPORT
Branding: World Gym offers a distinct and identifiable brand identity within the global fitness industry. Marketing: We translate the World Gym branding into countless marketing templates which are customizable to your local needs. Sales: World Gym, in partnership with our vendors, offers customized sales support and counsel to help you continue to grow your business long after you have opened your doors.
 
EXCLUSIVE TERRITORY
World Gym provides protected territory around your gym so that you can securely invest in your business without worry of cannibalization from future World Gym franchisees in your area.
 
PEER NETWORK AND SUPPORT
The World Gym Network is composed of world class gym operators with many years of success to share, and guidance to provide. We will connect you to these operators so that they can share their experience with you as you plan out your new gym. Your fellow franchisees will not only provide guidance as you get started, but will become an important part of your support network, community and family long after you've opened your doors.
 
DOES WORLD GYM SUPPORT VARIOUS TYPES OF FITNESS CLUB MODELS?
Yes. The World Gym network is global, and contains every type of gym imaginable. We have gyms that range from small to large and from low-priced to high-priced. Some of our gyms have every amenity possible, and on the other end of the spectrum, some are very utilitarian fitness-only facilities. Some of our gyms are 24/7/365 key card clubs, and others have more traditional hours. Our gyms range from urban, to suburban, to exurban, to rural. We believe that in order to help you build the most successful of gyms, we must encourage you to consider variables that are local in nature - variables such as competition, gym size, pricing, amenities, and more. World Gym's job is to help you figure out what type of gym would be best for you and your community.
 
DOES WORLD GYM ACCEPT CONVERSIONS OF EXISTING GYMS?
Yes. In fact, existing independent gyms and gym chains happen to be one of World Gym's fastest areas of growth. Existing gym owners oftentimes find that to market effectively against their competitors, they must spend a large part of their budget on developing their brand. They find that for franchise fees that add up to much less than the amount they would spend on their own brand development efforts, they can own the world famous World Gym Brand in their community. Furthermore, because independent gyms do not have the same bargaining power with vendors as does a large global network of gyms, they find that the discounts, warranties, and service that they receive from the World Gym Vendor network is a value that an independent gym or small chain of gyms cannot create for themselves. Finally, independent gyms often find themselves isolated as they have nobody to reach out to for advice and help. World Gym not only provides assistance in working through challenges, but also connects you to other gym owners in our network who no doubt have already successfully navigated any issues that you may be dealing with, or will need to confront in the future. World Gym would be glad to connect you to gym owners who have converted so that you can hear from your own peers the value they discovered in converting to World Gym.
 
WHAT STEPS MUST I TAKE TO OWN MY OWN WORLD GYM?
First, complete the short form available on this page when you click the "Get Started" button. Second, somebody from World Gym will email confirmation that your inquiry has been received. We will follow up that email with a short phone call to learn more about your particular goals, and how World Gym might best help you achieve those goals. World Gym will continue to work with you via phone and email to help answer your questions, until you determine whether or not owning a gym is right for you and if World Gym is the right fit for you. Our goal is to help you become as informed and comfortable as possible so that when you decide to move forward with your gym, you can do so with confidence and excitement for what the future holds.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SINCE 1976 - MAKE FITNESS HERITAGE YOUR LEGACY
World Gym welcomes you to Los Angeles, World Gym's birthplace and the epicenter of the modern global fitness movement. If you're an independent gym owner, we'd like to invite you to consider joining the World Gym Family. In celebration of World Gym's 36th year in business, we have developed a cutting edge conversion program for independent gym owners in which World Gym contributes financially to your conversion costs.
By becoming a part of the World Gym Family, you'll be joining forces with over 200 gyms in 19 countries and counting. We offer a direct connection with the owners and top management, and work closely with our Franchisees every day to help them improve their businesses.
 
FOR FRANCHISE OPPORTUNITIES, GIVE US A RING:
UNITED STATES: 1.800.544.7441 INTERNATIONAL: 1.310.648.8036
OR VISIT US AT WWW.WORLDGYM.COM/FRANCHISING TO LEARN MORE
 
WHY SHOULD INDEPENDENT GYM OWNERS JOIN THE WORLD GYM FAMILY?
An iconic brand in fitness -- over 200 gyms in 19 countries and counting.
A conversion program in which we'll share some of the conversion costs with you.
An engaged ownership/management team that is commited to the success of every Franchisee.
A selection of proven business models/operating systems - one of which will help you create the ultimate fintness experience for your Members and maximize your gym's financial performance.
A wide selection of impactful interior and exterior branding resources and other marketing materials that will get your gym noticed in your community.
An exclusive territory around your gym for you to recruit your Members.
Access to our team of fitness industry professionals who provide the operational support, guidance and troubleshooting you need to remain successful in the constantly changing fitness market.
Access to our state-of-the-art website, social media platforms and other traditional and digital lead-generation resources.
An on-line member enrollment system that delivers signed up new Members to your gym.
Branded fitness apparel and accessories for your Members to purchase at your gym.
Access to our Preferred Vendor Program and the special pricing, terms and other benefits which it offers.
The opportunity to offer the World Gym branded Group Exercise Program (WGX) to your Members.
The option to add a Barbell Café, our branded smoothie bar, to your gym.
The ability to connect with and learn from World Gym Franchisees around the world.
 
SPECIAL CONVERSION PRICING FOR INDEPENDENT GYM OWNERS
For qualified independent gym owners, World Gym is prepared to financially contribute to your conversion costs in the following ways:
Standard Franchise Pricing:
Startup Fee: $25,000 for your first gym
Monthly Royalty: $1,000
Terms: 5 Years. 5% annual increase
World Gym Financial Contribution:
Startup Fee: 50% credit = $12,500 for your first gym
Monthly Royalty: 50% credit = $500/month for Year 1, and $525/month for Year 2
Total World Gym Financial Contribution:
$24,800 for your 1st gym
We also invite independent gym owners to learn more about World Gym by visiting www.worldgym.com/franchising or calling us at 1-800-544-7441 or 1-310-648-8036.
 
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